Today were going to look at how to take advantage of regional differences in Google results to find great links for your website. If you’ve ever browsed for your target keywords on google.com and then google.co.uk, you will no doubt have noticed the different results that Google delivers. These differences are of course for very good reasons. Google’s ethos is to give browsers the most relevant and useful results they can, hence it makes sense to give browsers using google.co.uk UK focused results and browsers on google.com US focused results. This theory runs true for every region of the world from Australia, India, Russia, Spain, France and right here in Argentina. Throughout many of our posts to date, we’ve looked at different ways of sourcing great links for your website. To date, all of these methods have been conducted in English. Yet it can’t be, and certainly isn’t, true that all great links come from sites written in English. In fact, there are many great link opportunities waiting out there for you in all of the major world languages. It’s a big, wide world out there and just think how many more links you might be able to source if you could do perform all of your link tricks across a variety of languages? Today, were going to look at how to do just that.
Google Global
All of the regional Google search engines end in the domain extension relevant to that country. Just as in the UK we have google.co.uk, in Spain they have www.google.es, in France www.google.fr, in Germany www.google.de and so on. To find the Google extension for the country your interested in, simply type ‘google COUNTRY’ into your search box. If your using Firefox, this handy extension lets you view results across different countries.
Google Translate Can Be A Very Good Friend
One of the most useful and fastest growing services online is Google Translate. This service allows you to instantly translate a phrase written in English into any of the major world languages. Additionally, this service also allows you to instantly translate any webpage out there from any major language into English. We’ll be using both of these features below.
Translating Your Keywords
In April we discussed a variety of ways to discover links for your website using common keyword terms, such as ‘KEYWORD add url’ or ‘KEYWORD add site’ and so on. It makes sense that these same search strings translated into different languages will deliver a host of new results – some of which will be fine links for your site. To translate a keyword search:
1. Browse to Google Translate at www.translate.google.com.
2. Type your search string in English into the box and select your language to convert it to (click image below to enlarge).
3. Now open up a new browser tab and browse to a relevant regional version of Google, for example if you translated your search string into Spanish go to google.es or google.com.ar.
4. Enter your translated search string.
5. Grab the url for your search result and go back to Google Translate.
6. Now paste into the box your url string and select your language conversion to translate back to English.
7. Google Translate will offer a new url that when clicked on will deliver your search results, from your foreign Google engine, in English.
8. As in the our April post, browse through these results for places to post your url.
On the example below, there are three places worth investigating for links that would not have been triggered by the English version of my search string (hotels add url). Working through a variety of English search strings translated for regional Google engines will of course reveal many more!
I hope the above method helps you think of many ways you can use all of your search based link building methods across a variety of new languages and regional engines. In essence, anything that’s working well for you in English should work equally as well in Spanish, French, German, Italian and any other language you wish to turn your methods too. Let me know of any great foreign language results you find!
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