Quick TweetDeck Trick

Removing Spam From Twitter Leads Sourced By Tweetdeck

Tweetdeck is a fantastic tool for searching Twitter for conversations and leads relevant to your business.

I run a wee hotel comparison website and Twitter is a good source of leads. I use Tweetdeck to run searches for tweets on ‘hotels london’, ‘hotels new york’ etc. Travel is huge on Twitter and when I started using Tweetdeck,  one of my big problems was that I had to browse through lots of competitors posting their tweets for cheap rooms here, there and everywhere before I got to the potential customer tweeting some version of ‘does anyone know any good websites for finding cheap rooms in London?’

A simple way I’ve found to filter out almost all of the tweets I don’t want is to use a lil twitter language in the search string posted in Tweetdeck. Instead of asking Tweetdeck to search for ‘hotels london’, I ask it to search for ‘hotels london -http’

The ‘-http’ removes any tweet from your list that has a weblink within it. 99% of tweets with links come from competitors, spam or individual hotels looking to attract Twitter traffic themselves. Overall, tweets with links tend to be ‘answers’ not ‘questions’. When your looking for leads, you’re looking for ‘questions’.

So, filter out the links from your Tweetdeck searches and you’ll be left with (almost) pure ‘questions’ which are almost all ‘leads’.

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