Comments on: Price Check Yell.com with Google Adwords And Be Quids In!

By: Phil B

Phil B — Wed, 24 Nov 2010 14:38:16 +0000

Thanks for the kind words Simon, glad you found it useful. Good luck with your site launch next year!

By: Simon Lloyd

Simon Lloyd — Wed, 24 Nov 2010 13:49:48 +0000

Hi Phil,

Thanks for the insight and words of wisdom. I have just finished a meeting with our yell rep and given that we have a significant site launch early next year I was interested in what they had to offer – it was a very impressive pitch! Until I reached for the calculator and worked out the cpc on what they were offering in the package, expensive. Added to this no guarantee was available regarding the amount of clicks rather the classic “many of our clients get many more clicks than we have shown…etc”
Also it was never mentioned (only discovered by a little research afterwards) that the landing page for any given keyword is one that would be designed (poorly) by yell and only include a link to the sites home page.
Thanks for and compliments on the site, it makes for some very interesting reading…
Simon

By: Phil B

Phil B — Thu, 16 Sep 2010 15:59:01 +0000

Hi Kevin

Thanks for the info re yell.com, that’s good to know. I’m glad the sales pitch was focused on ROI as this is far more realistic. Overall, I worry for yell.com online with the rise of Google Local/Maps.

Thanks for reading the blog Kevin and good luck in marketing your language school – I’m currently learning spanish myself!

Phil

By: Kevin

Kevin — Thu, 16 Sep 2010 15:20:12 +0000

Hi. I work in a language school, in marketing, based in Reading, Berks. Found your article very informative. Just wanted to say that the yell.com salesman just dropped by. It seems they dont have a sales pitch that talks of a guaranteed position on google’s first page, but rather ROI and such. Just a FYI