If you read through last week’s post about ‘being social‘, particularly the section about ping.fm, you may have gathered that good work upfront can pay long term dividends for SEO. This especially true if you have more than one website to promote, or if you have ambitions to rank a number of urls on page 1 for the same keyword (we’ll delve more into this last thought next week 
) Today, let’s look at three fine ways to spend your time in order to reap long term SEO benefits.
Ping.fm
As discussed last week, ping.fm allows you to update many social media profiles at once. This is very useful for letting both browsers and search engines know about any new content you publish. Additionally, every social profile post is one good link to your new content. Of course, there is some time consuming work in creating all of the profiles you need. However, this is a purely administrative task and requires no real knowledge of SEO, more a familiarity with the internet. As such, it’s an easy job to delegate if you have that luxury. If you’re simply ‘time limited’ right now, then I would suggest you create profiles for at least the following networks: twitter, identi, typepad, vox and posterous. For an extra boost, note down the RSS feed urls for each of the profiles you create and submit these to as many RSS directories as you can.
SocialMarker.com
Similar in a sense to ping.fm, socialmarker.com allows you to submit your urls to up to 50 bookmarking websites at once. Bookmarking is especially useful in getting new content indexed quickly. As above, it is quite a job to register and approve all of the accounts initially. However, invest a little time now and you will produce a tool that you can use again and again to ensure all new content is indexed quickly and often within 48 hours.
If creating numerous social media and bookmarking accounts is not something you wish to create time for right now, have a look at Onlywire. Onlywire is a cut down version of ping.fm and socialmarker that submits your urls to a smaller number of profiles.
Ezinearticles.com
EZA is the daddy of article directories and definitely one of the best content driven links you can create for your websites. If you have recently created an account at EZA, you may have noticed that it takes up to 2 weeks to get your content approved and published. The good news is that things won’t always take this long. In fact, once you have successfully published 10 – 35 approved articles (the difference in number is dependent on the quality of your article submissions), your account will be upgraded to EZA ‘platinum’ level. From here on, you’ll see most of your articles being published within 48 hours of submission. Hence, it makes sense to get yourself to ‘platinum’ level as fast as you can! I recommend asking your friends, colleagues and clients whether they have any articles they would like you to publish online for them. It’s much easier to publish content your given than content you have to sit down and write – but do be careful, make sure that any article your given meets EZA’s strict guidelines!
If you can find some time to develop these three platforms, you’ll have three powerful SEO tools that you can use over and over again. Next week, we’ll look at how such tools can help you push your website AND strongest web 2.0 urls towards page 1 for your target keywords.
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3 users responded in this post
I have used ping.fm and I found that to be useful for me. Thanks for the details…
Is there any advantage in signing up for both Social marker and Ping.fm? or is it simply, use one or the other?
Hi Rich
Yes there is advantage in signing up for both as they do slightly different things. Social Marker focuses solely on bookmarking, whereas ping.fm allows you to update many web 2 blogs/pages at once. All in all, signing up for both will give you more link building power. There is some cross over on the sites they both publish to, so the best way to save some time is to leave out the accounts you have already created previously. That said, there isn’t anything strictly speaking that will stop you from creating more than one account on any platform.
Phil
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