Link To Links That Link To You

If you have read through some of our earlier posts, you may recall that, back  in January, we discussed the importance of looking for IP diversity within your link building. Today, were going to look at how the same rule should be applied when placing links on your articles and other web 2.0 properties.

Last week we took a good look at creating an SEO friendly article. If you followed this post, you will have added three links in total to your article, two pointing at your new website and another pointing to another web 2.0 property (ie blog, another article etc). For a new website, these two links back to pages on your new site will help push search engines towards indexing your whole site quickly.

However, once indexed and ranking, you can start looking to change this approach slightly. Just as discussed back in January, when you have two or more links to your main domain from any webpage, only the first one gets full credit. This is true even if your second, or third, link points to a page deep within your website.  As your website grows, and in particular as your collection of web 2.o properties grow,  linking out from your articles to three different domains will utilise these links far more effectively.

What’s the next best thing to a link back to your website? Answer: A link back to a page that in turn links back to your main website. Hence, when placing links, the trick is to link out once to a page on your main url, and then to domains that link back to main your url.

Link Placement Action Plan

1. Keep a list of all your web 2.0 properties, ie published article, blogpost, video, podcast and other media urls.
2. Track rankings of these urls and keep a note of the highest ranking web 2.0 pages.
3. Look over your best web 2.0 pages and place a tick beside all that allow you full editorial control.

Your highest ranking web 2.0 pages that also allow you to edit your content are the very pages you should link to, after your main url, when placing links on articles and indeed all web 2.0 properties. For a list of places to create web 2.0 properties click here.

By linking out your main domain and other pages that link to your main domain, you’re getting the most out of each of your links. Not only are you boosting the authority of your own main website, but also that of your links too. In the long run, this approach will only make all of your links all the more powerful.

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Related posts:

1. Cooking Up A Good Article
2. Create On Going Links Indefinitely
3. Link Building in 2010: Part 3
4. Link Building in 2010: Part 2
5. Laser Target Your Links For Launch!