Digging Deeper For Good Google Keywords

Part 3 of a series on SEO considerations when building a website from concept to completion.

Last post we looked at how Google’s Keyword Tool can help us find a keyword rich domain for our new website. This post will follow on from here and look at how we can dig deeper into Google and find more keywords to target with our new website – as before, these techniques utilise free tools. This will give us a good list of keywords we intend to target with our website before we sit down and think about how our website will look and how we will structure it (guess what the next two posts will cover?)

By now you will hopefully feel fairly comfortable using Google’s Keyword Tool? If not, please visit the last post and look over it again. We’re going to utilise another free tool called Google Suggestor – click here to download. Have you noticed that when you begin to type in a keyword into Google’s search box Google offers keyword suggestions based on the letters you type? Google Suggestor uses the same technology to find keywords for you from your original keyword target.

How To Use Google Suggestor

1. Download and install the software. This is a desktop application, so you’ll need to open it everytime you want to use it.
2. Type in your starting keyword, in the example below I’ve started with ‘buy shoes’ to follow on from our example in the last two posts.
3. Click on ‘Suggest’.
4. You should now see a number of keywords appear based on your original keyword.
5. Click ‘Suggest’ again, and again until no more keyword appear.
6. Now, click on ‘Settings’ which is the first icon to the left (as you look at the screen) from ‘Suggest’. Click to enlarge the image below.
7. Tick ‘Reverse seeds’
8. Now click on ‘Suggest’ again and again until, once more, no more keywords add to your list.
9. You now have a pretty wide list of possible keyword for your website. Select all of your keywords from within Google Suggestor then cut and paste them into a text or Word document.
10. Spend a little time weeding out any keywords that are just not relevant to your target market or that just don’t sound too realistic. For example, from my ‘buy shoes’ list, I’ve removed keywords like ‘buy shoes online canada’ (as I’m targeting the UK) and keywords like ‘price half one get one buy shoes’ (I know what this keyword is trying to say, but I’m sure the ‘shoes buy one get one half price’ would be better).
11. Take your edited list of keywords and now open up Google Keyword Tool again.
12. In groups of 3 – 5, paste in keywords form your list and note exact match figures from Google. Jot down around ten keywords that both offer regular exact match searches and that you feel are most likely to be potential ‘buying’ keywords for your product/services.

If you’re still struggling for keywords after that, I have one more free keyword trick that should help. Search for your main keyword in Google. On the results page, in the top left hand corner, just above your results, you should see ‘Show options…’. Click on this and a new list of result filtering options appears in your left hand panel. Under the heading ‘standard view’, click on ‘Wonder wheel’.

What Is The Google Wonder Wheel?

The Wonder wheel is a great, free keyword tool that allows you to see how keywords are related visually. On clicking it, you should see your main keyword appear in the middle of a circle with lots of related keywords springing off your main one. Click on one of these related keywords and another wheel appears.

Keep clicking and you’ll dig deeper into Google’s database of related keywords, some of which should offer you more ideas for your own website. As above, jot down the ones you like most and check their exact match search figures in the Keyword Tool.

Using both the Google Suggestor and The Wonder Wheel should easy enable you to put together a list of around ten keywords you would like your new website to target. In the next few posts we’ll start looking at how to design, build and structure your new website – all from the healthy position of knowing where our website should be targeted from the beginning.

Bookmark It

Hide Sites

Related posts:

1. When It Comes To Keyword Research, Let Google Do The Hard Work.
2. Google Puts Facebook In Your Face
3. Price Check Yell.com with Google Adwords And Be Quids In!
4. Heard the Buzz about Google Buzz?
5. Where To Start A Website?