Create On Going Links Indefinitely

Post 10 on SEO considerations when building a website from concept to completion.

This will be our last post in this series taking a website from concept, through keyword research, design, build and launch. After last week’s post, you should now be getting used to working with Google Alerts, Social Mention, blog commenting, question answering and various web 2.0 properties. It will take you some time to work through last week’s list of link sources, but for the most determined of you, were going to look at how you can create ongoing link targets indefinitely.

Google Can Be Your Best SEO Friend

After using Google Alerts and the Wonder Wheel in earlier posts, you’re probably beginning to realise that the very search engine you wish to rank highly within is also the best place to get a helping hand from. It’s exactly the same with link building targets, to work through the below you’ll need your website keyword list.

1. Browse to google.co.uk
2. Type into the search box ‘keyword “add url”‘ where keyword is your main target keyword for your website – see below (click to enlarge)
   
3. Above I used our ongoing example of ‘buy shoes’ as a target keyword. By typing buy shoes “add url”‘ into Google.co.uk, I’ve asked Google to show us all websites relevant to the target keyword ‘buy shoes’ and that also have the exact phrase ‘add url’ onpage. Websites containing the exact phrase ‘add url’ are more than likely to allow you to add your website as a link from their webpage. Hence, instantly creating a relevant link target.
4. You can take this idea much further by considering the other permutations of ‘add url’ websites may use when offering the ability to add your website link. Here’s a list of possible permutations you could type into google.co.uk (where keyword is replaced by one of your target keywords):
   keyword “add site”
   keyword “add website”
   keyword “add your site”
   keyword “add a url”
   keyword “add * url”
   keyword “add * site”
   keyword “add * website”
   keyword “submit url”
   keyword “submit site”
   keyword “submit website”
   keyword “submit your site”
   keyword “submit a url”
   keyword “submit * url”
   keyword “submit * site”
   keyword “submit * website”
   keyword “suggest url”
   keyword “suggest site”
   keyword “suggest website”
   keyword “suggest your site”
   keyword “suggest a url”
   
5. If that wasn’t enough, we can use the same idea to ask Google to help us find a wealth of relevant web directories to submit our website links to. Try these search strings to uncover an ongoing mountain of directories to submit to:
   keyword directory
   intitle:directory “keyword”
   inurl:directory “keyword”
   “list of keyword sites”
   “recommended links” keyword”
   “recommended sites” keyword”
   “favorite links” keyword”
   “favorite sites” keyword”

If you work through the above using each of your website target keywords, you’ll generate a huge list of potential link targets. As more and more websites are coming online everyday, running these search strings through Google every few months will undoubtedly uncover a never ending list of link sources.

Next week, we’ll start looking at article marketing in greater depth, I’ll aim to show you why I believe it’s one of the most powerful forms of online marketing.

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Related posts:

1. Automating A Link Building Habit
2. Taking A Moment To Ponder Your Pages
3. Link Building in 2010: Part 3
4. Digging Deeper For Good Google Keywords
5. Link Building in 2010: Part 2