If you have kindly read a handful of my blogposts to date (thankyou if you have!), you might be coming to the conclusion that my SEO techniques centre around not only creating good links to your main website, but also finding ways to boost the power of those very links too. If you also happened to read the post on ‘Creating Ongoing Links Indefinitely‘, you might well know that the various well known social media platforms (ie Twitter, Facebook, LinkedIn) are some of the most powerful links you can create to your website.
As you have total control over your social media profiles, these pages are perfect places to create links not only to your main website, but also to every blogpost, article, video, podcast and any other pieces of content you publish online. In this post, we’ll look at how to do that efficiently across a number of accounts and also how to boost the power of your social media profile pages.
Tweet, Facebook, Stumble & Everything Else Your Content
The essence of social media is to give the world quick insights into who you are and what you’re doing right now in your life. The problem with social media of course is that there are not too many things that happen in everyday life that the rest of the world is really interested in…cue ‘just watching Big Brother’ tweets! So, if your going to use social media to promote your business/website, you have to plan when and what you are going to say – a hot topic in it’s own right! For today, let’s focus on the idea that if you are constantly creating new content to promote your online business then social media profiles are a wonderful place to tell the world all about it.
Firstly, telling the world about your latest article, blogpost, video etc via as many social media profiles as you can means you have a good chance of directing relevant traffic to that new content. Secondly, from a purely SEO perspective, that new content is far more likely to be crawled quickly now you’ve placed a few links to it from webpages that search engines love. Last but not least, a link to your new content from a social media profile page is a good link, if you also strive to build the power of your social media profile pages, then that link just gets stronger as you build.
Automating Social Media
Despite the points above, you’re probably thinking that you just simply don’t have the time to run a boatload of social media profiles. I agree, me neither! We need a little help to ensure our time invested pays dividends. Ping.fm is a free service that allows you to post messages to up all of the major social media networks at once. The only work you have to do is upfront – every social profile you wish to maintain has to be registered and setup. Not a fun job, but one that once done provides an ongoing and useful link creation tool for any new content you wish to promote. Additionally, if you wish to utilise your social media profiles to promote your website/company news in a more general sense, setting everything up via ping.fm will make this task far easier also. Well worth the effort I’d say 
Boosting Your Profile Power
If you gone to all that effort to setup your profiles and ping.fm, it makes sense to also spend some good time building links to your profile pages. The more link power you can give your social profile pages, the more effective placing your content links on your profiles will be. My two favourite ways to boost social media profiles are:
1. Article Resource Box Links
Most article directories let you place at least two links within your resource box. Assuming that the first link will be to your main website, make the second link to one of your profile pages. You may remember this technique from a previous post, ideally you should make your social media profile urls part of your link action plan.
2. Feed Your RSS
Almost every social media profile has an RSS feed. Grab that feed and run it through the RSS directory submissions we discussed last month.
There is certainly a time element involved in running social media profiles. However, social media domains are (right now at least) favoured places for search engines. Hence, profile pages should play a significant role in your SEO strategy and once created, offer a quick and easy way to promote all new web content you publish.
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