If you have read a handful of my previous posts, you will no doubt be aware of my belief that the most important part of SEO is the initial keyword research. Keyword research is a two fold process – not only do you need to know exactly what keywords attract regular traffic each month, you [...]

Continue reading...

One of the most important factors behind commercially successful websites is their ability to discover profitable traffic channels for their online products. Whilst Google’s Keyword Tool can help us oncover keywords that have regular traffic, it’s another skill to then go on and define which of these keywords will have the best conversion from ‘traffic’ [...]

Continue reading...